Do you remember when Grandma used to bake cookies?
She’d roll out the dough and use a cookie-cutter to make a hundred identical cookies in no time.
In the world of business websites we have a very similar thing… cookie-cutter websites.
But while grandma’s cookies were always a hit, especially with the little ones, cookie-cutter websites are not quite as “delicious.”
You see, not everything was meant to be duplicated at high speed!