Do you remember when Grandma used to bake cookies?
She’d roll out the dough and use a cookie-cutter to make a hundred identical cookies in no time.
In the world of business websites we have a very similar thing… cookie-cutter websites.
But while grandma’s cookies were always a hit, especially with the little ones, cookie-cutter websites are not quite as “delicious.”
You see, not everything was meant to be duplicated at high speed!
You know what SEO optimization is, right? It’s a topic that many website owners think or talk about.
(If you don’t know what it is, SEO or search engine optimization is a collection of actions aimed at bringing visitors from search engines to websites.)
A lot is written about it and everyone has an opinion. Some people have a “bag of tricks” that they deploy. Others ignore it completely.
SEO optimization is important, but it must be done the right way.
Imagine that you’re starting a new business. You have many things to take care of, including your business website. Now you’re wondering… should you make your own free website, or should you hire someone to do it?
You search for the answer on Google and read an article that tells you to you build your own website.
“Fair enough,” you think. “That makes sense. It doesn’t sound too difficult. I’m sure I can create my own website. I will save myself a bunch of money!”
Most people who own websites know that getting links from other websites to their own, is a truly important factor for appearing high up in search engine results. Over the years, this has led to all kinds of link building strategies… some good, and some bad.
Before 2012, people just tried to get as many links as possible to their websites. They didn’t care where those links came from, or whether they were even topically relevant to their own sites. Some even engaged in buying links. Their philosophy was, “the more, the better!”
You see it all the time… everyone says you have to use good passwords. You’ve always used the name of your favorite pet, or the name of a family member as a password, and that worked just fine, you say.
There is, however, a very good reason why you need to get away from using your pet’s name as a password.
Bad passwords can easily be cracked and your account information stolen or mis-used!
And yes, your pet’s name, or your family member’s name, is a bad password.