You know what SEO optimization is, right? It’s a topic that many website owners think or talk about.
(If you don’t know what it is, SEO or search engine optimization is a collection of actions aimed at bringing visitors from search engines to websites.)
A lot is written about it and everyone has an opinion. Some people have a “bag of tricks” that they deploy. Others ignore it completely.
SEO optimization is important, but it must be done the right way.
The Goals of SEO Optimization
What is your site about?
You want targeted visitors to come to your website, right? If your website is about gardening, you don’t want visitors looking for sex toys!
The first goal of SEO is to help search engines understand what your website is about. Without that, the search engines can’t know which visitors to bring to your site.
Does your site give valuable information?
Who wants crappy information? Nobody! Everyone wants valuable information that they can trust… your visitors want it… the search engines want it.
The second goal of SEO is to let search engines know that your site provides valuable information.
How to Achieve the Goals of SEO Optimization
It starts with keywords…
SEO starts with the words people type into search engines when they search for what you offer. You need to know what those words are.
How do you find them?
You can take an educated guess based on what you would enter. But that’s not the best way…
The best way is to use a keyword research tool, like WordTracker.
Keyword tools tell you the actual words people use. They also tell you how many times people use those words per month (demand). And they tell you how many other sites have pages focused on those words (competition).
This process lets you pick keywords that people are using and that few other websites focus on. That makes it a lot easier for you to win!
Armed with your keyword, the next step is to use that keyword on a page on your website.
You should use the keyword in your page URL, title, description, and headline. You should also use it about once for every 100 words in your page content.
By doing this, the search engines can figure out what your page is about.
Getting quality links to your website
How do search engines measure whether a web page gives valuable information?
The most important factor that they look at is the amount of links to your page.
To the search engines, every link from a relevant, quality website to your page, is a vote of approval. It says that other website owners like your web pages so much that they will link to them.
You have to get links to your web pages. These are called backlinks.
When it comes to backlinks, quality is more important than quantity. A single link from a respected website is worth more than ten links from crappy websites.
Some people promote their web pages using social media (Facebook, Twitter, etc.) and wait for backlinks to come. Others are more proactive and approach other website owners to get backlinks.
What Not To Do
Don’t ever try to trick the search engines into bringing you traffic!
“But other people are doing it with success… why can’t I do it?”
The search engines are in the business of providing the best possible answers to questions. If you do a search, they want to show you the page that gives the best answer to your question.
If you try to trick the search engines to show your web page at the top of results, you are messing with their mission and their business. You are attempting to con them into showing a page that they might not want to show.
And they don’t take that without putting up a fight!
The search engines are always on the lookout for tricks. And they have brilliant people working for them. When they discover the latest tricks, they change their search algorithms to exclude them… There goes your trick!
And if you’re lucky, they don’t throw you out of their database for trying to trick them. Believe me, that has happened to people!
To Recap… SEO Optimization
To recap the process of SEO optimization:
- Pick a topic that can have value to your readers.
- Find the keyword that your audience will use to search for your topic.
- Write the best article you can, while using your keyword throughout your article.
- Get quality backlinks to your article.
If you follow these steps in your SEO optimization effort, you should have excellent success.
If you need help with your SEO optimization, contact me.