You know what SEO optimization is, right? It’s a topic that many website owners think or talk about.
(If you don’t know what it is, SEO or search engine optimization is a collection of actions aimed at bringing visitors from search engines to websites.)
A lot is written about it and everyone has an opinion. Some people have a “bag of tricks” that they deploy. Others ignore it completely.
SEO optimization is important, but it must be done the right way.
Most people who own websites know that getting links from other websites to their own, is a truly important factor for appearing high up in search engine results. Over the years, this has led to all kinds of link building strategies… some good, and some bad.
Before 2012, people just tried to get as many links as possible to their websites. They didn’t care where those links came from, or whether they were even topically relevant to their own sites. Some even engaged in buying links. Their philosophy was, “the more, the better!”
