If you were going to have a garage sale and wanted people to show up, what type of sign would you put up on the street corner?
Would it be a blank sign, or perhaps a sign that says “Garage Sale,” with perhaps your street name and number?
Anybody who would like to sell their stuff, would put up a sign that yells, “Garage Sale!”
What I often find surprising, is how many people put up a web page with essentially a built-in “blank sign” because they ignore some important web page elements.
Getting people to read your newly-created web page is a process. It starts when your web page is listed in search engine results, and continues once the potential reader lands on your page.