If you were going to have a garage sale and wanted people to show up, what type of sign would you put up on the street corner?
Would it be a blank sign, or perhaps a sign that says “Garage Sale,” with perhaps your street name and number?
Anybody who would like to sell their stuff, would put up a sign that yells, “Garage Sale!”
What I often find surprising, is how many people put up a web page with essentially a built-in “blank sign” because they ignore some important web page elements.
Getting people to read your newly-created web page is a process. It starts when your web page is listed in search engine results, and continues once the potential reader lands on your page.
2 Web Page Elements
Let’s start at the beginning of the process and look at a typical search engine results page (SERP) listing:
Two of the three important web page elements appear in a SERP listing…
The heading of that listing, “Protect Wordpress From Hackers – 3 Steps | Kudu Websites” is the page title that you enter when creating your web page.
The gray text below the title, “Protect Wordpress from hackers – Hackers constantly try to…” is the page description that you enter when you create the page.
Your Listing Acts Like An “Ad”
On a SERP listing, your web page’s entry acts like an ad for your page. It competes with nine other entries or “ads” for the searcher’s attention.
If you want any chance of your “ad” outshining the competition, you need to spend some time to come up with an attention-grabbing title and a description that promises your potential reader some good information if he or she decides to click on your listing.
You’ll be surprised how many people simply brush over the page title and description and put something generic, like “Home Page” in there. Don’t be one of them. Spend a little time on your title and description to let your listing stand out!
The Third Element
If you have done the first two web page elements correctly, searchers should end up on your web page where you will have the chance turn them into readers with your…
On any web page, the headline is the most important element. It is the first, and most prominent thing that potential readers see on the page.
Create a poor headline, and they’re gone! Create a good headline, and they’ll start reading your page!
What Is In A Good Headline?
The most important thing that a good headline needs to do, is get your reader to read the first sentence of your page.
A good headline does that by promising a benefit to the reader. The reader came to your page looking for something. Let him or her know that your page contains what he or she is looking for.
If you can create a little intrigue with your headline, even better. Make the readers think that they might just miss out on something really helpful or important if they don’t read your page.
Here are two great ways to write a good headline:
- Ask a question. Readers will mentally answer the question and become engaged.
- Use a numbered list, like the headline of this article, “3 Important Web Page Elements…”
Once the reader starts reading that first sentence, the headline has done its job!
To get website visitors and get them to start reading your web pages, you need to pay attention to:
- Title: Write a page title that grabs attention.
- Description: Write a page description that tells the potential reader what they will find on your page.
- Headline: Write a headline that grabs attention and that promises a benefit to the reader.
If you take your time with these three web page elements and do as good a job with them as you possibly can, you ought to get many loyal readers to your website.
PS. Do you have a thought about this that you would like to add to the discussion? Tell us in the comments below…